BAOBA is what happened when Mathieu Godet (left), son of a farmer and agricultural engineer who dreamed of managing the entire family farm from a smartphone using a single application, met Frédérick Mouvier (right), who dreamed of making use of digital technologies to create new added value for the agricultural and agri-food sector. Together, they set out to tackle these challenges and make their solutions accessible to stakeholders in all sectors of the livestock industry to address the issues farms now face, including the agro-ecological transition, traceability and animal welfare.